Toys | All The Content!
When kids are your consumers, you need to deliver a ton of content, constantly. And I’ve definitely made a ton of content, from TV commercials to episodic webseries to stop-motion stories to instructional how-to’s, for brands like Paw Patrol, Hatchimals and Cool Maker. This means that I understand the production process inside-out, and I can also name every single Hatchimal that has ever existed. My favourite one is Narwarbler!
No job is too big, no pup is too small!
These are commercials for the Ultimate Fire Truck and Flip and Fly, huge hits amongst pint-sized Paw fans.
Concept: Eva Feldmann and Steph Guo | Writer: Eva Feldmann | Art Director: Steph Guo | Director: Luis Ruiz (Silo Films)
Papa Troll?
A social holiday campaign that aims to help clueless grown-ups decipher what the littles in their lives want to see under the tree. Hint: It’s Paw Patrol toys! This is one in a series of gobbledygook videos.
Concept: Eva Feldmann and Steph Guo | Writer: Eva Feldmann | Art Director: Steph Guo | Director: Tiffany Pratt
Hatchin’ fashion ‘round the world!
A TV commercial for Hatchimals Pixies: Vacay Style! This spot was about bringing #goals vacation fashion to our target, even if they can’t go to Tokyo.
Concept: Eva Feldmann and Marlee Maclean | Writer: Eva Feldmann | Art Director: Marlee Maclean | Director: Luis Ruiz (Silo Films) | Animation: Calabash
Golden crowns? Got ‘em!
A TV commercial for Hatchimals Colleggtibles Season 6: The Royal Hatch! Live action, animation, stop-motion and sixteen tons of glitter combine for the most majestic Hatchimals spot yet.
Concept: Eva Feldmann and Marlee Maclean | Writer: Eva Feldmann | Art Director: Marlee Maclean | Director: Martin Wojtunik | Animation: Calabash
Live from the Pink Carpet!
An exclusive sneak-peek into every single Hatchimal from Hatchimals Colleggtibles Season 6: The Royal Hatch! Watch them strut their stuff on the pink carpet in both stop-motion and live action!
Concept: Eva Feldmann and Steph Guo
Writer / Art Director / Set Designer / Director: Eva Feldmann
Super special secret surprise Royal Pixies party!
Try saying that ten times fast. This is classic storytelling for kids told with toys!
Concept / Writer : Eva Feldmann | Director: Jordan Barker (Gearshift)
Shhhhhhhhhhhhhhh!
A mega Hatchimals fan sneaks into her older sister’s room to discover Hatchimals she didn’t even know existed, and posts the whole thing to her stories! Will her sister catch her mid-hatch?
Concept / Writer / Art Director / Director: Eva Feldmann
Put a stamp on it!
This is a commercial for Go Glam Nail Stamper! Manicure, anyone?
Concept: Eva Feldmann and Marlee Maclean | Writer: Eva Feldmann | Art Director: Marlee Maclean | Director: Raha Euphoria
Bracelets for your #bffs
This is a commercial for Kumi Kreator 2 in 1. Spin up friendship bracelets for your besties, like that!
Concept: Eva Feldmann and Marlee Maclean | Writer: Eva Feldmann | Art Director: Marlee Maclean | Director: Raha Euphoria
Hang out with Cool Maker!
A YouTuber-inspired two-season webseries featuring two cool crafters and a ton of Cool Maker products! Watch it all here.
Concept: Eva Feldmann and Marlee Maclean | Writer: Eva Feldmann | Art Director: Marlee Maclean | Director: Eva Feldmann | Set Design: Eva Feldmann and Marlee Maclean
