I can do a lot of stuff!
Design sets like this one, for instance. Sing every part to ‘One Day More’. Nail a character limit on the first try, spot a Caravaggio from across a football field, and fall in love with every dog I meet.
My spatial awareness and logic-based math skills aren’t super top-notch, however, so don’t ask me to do those things.
Creative Direction
I oversee projects from ideation to execution, always with an eye to consumer-focused strategy and creative that’s inventive, smart, cohesive and compelling at every touchpoint. I’m not precious about it, either - I just want to make work that works!
Concept Ideation
Even the most expensive campaigns are meaningless if they don’t have a clear concept that shines through. I consistently bring the big ideas, and only some of them stink.
Copywriting
I have about 10 years of copywriting experience, and a ton of academic writing training to back that up. I’ve written for ages one to one hundred, across all channels including TV, digital, social, print and radio. I specialize in full websites, YouTube content, and storytelling - not the kind all advertising people say they do, but actual stories. I’m a stickler for grammar, I’m great at helping another writer elevate their work, and I’m not above puns.
Content Strategy
Whether it’s mapping out the messaging strategy for a big-budget integrated campaign or launching a brand’s digital presence, I can help figure out how to tell your story, and where to tell it.
Brand Identity
I can help you build a distinctive, ownable vision for how your brand sounds, looks and feels.
Random Creative Stuff
If you need someone to pull off a project from start to finish, I’m also pretty good at: Directing, designing mini sets, on-set art direction and propping, and knocking product over once I’ve spent hours meticulously setting it up.
“You’re this very observant troll-woman with amazing hair and a scowl ready to go, waiting for people to disappoint you so you can justifiably call them fools.”