BMO | All Grown Up

ATMs are pretty boring. Unless you pretend they’re adorable block-y babies and track their progress as they grow from needy infant to cocky teen. Then you become weirdly attached to them, and they’re featured in Strategy!

This is a ridiculous launch campaign for BMO’s new ATM functions: envelope-free deposits, touchscreen, no holds on cash deposits, and personalized settings. We made one spot per feature, aligning each new function with a pivotal moment in the life of a small human.

Concept: Eva Feldmann and Steph Guo | Writer: Eva Feldmann | Art Director: Steph Guo | Director: Jordan Foster (six01)

Baby’s first envelope-free deposit!

It wasn’t easy getting Baby ATM to accept cash without an envelope, but little ones have never been able to resist the airplane game.

The Button Fairy’s coming!

It’s a really big deal when your ATM loses his first button. Soon enough, he’ll only have a touchscreen.

He spent it all in one place.

Teen ATM isn’t super smart with his money. But who can blame him - there are no holds on cash deposits!

This is awkward.

Dinner at teen ATM’s girlfriend’s house didn’t quite go as planned. Who knew he could speak so many languages?