Galaxy S7 | What It Takes
This launch campaign for the Samsung Galaxy S7 is about everything it takes to get where you want to go. It’s about being unstoppable in the pursuit of your goals, and how your Samsung smartphone can help empower you along the way. What does it take to do what you love?
This campaign was featured in Strategy.
Concept: Eva Feldmann and Steph Guo | Writer: Eva Feldmann | Art Director: Steph Guo | Director: Jordan Foster (six01)
It takes grit.
Photographer Taha Muharama and athlete Christina Menssen on going after what they want, featuring the Galaxy S7.
It takes focus.
The trainers at Myodetox on what it takes to push yourself beyond your limits, with the help of the Galaxy S7.
Gear VR | #BeFearless
What could you do if you mastered your fear and unlocked your true potential? To launch the Samsung Gear VR headset, we challenged real people to overcome the things that were holding them back with the help of Samsung’s virtual reality training program and Olympian/life coach Silken Laumann. We tracked their progress, and celebrated with them as they conquered their fear of heights and public speaking.
Concept: Eva Feldmann and Steph Guo | Writer: Eva Feldmann | Art Director: Steph Guo | Director: Kyle Griblin (six01)
