Eva Feldmann
is an advertising writer + creative director who once got taken off a project
for being “too annoying”. But that’s not all I have to offer!
Bronze Cannes Lion!
Gold Marketing Award!
Gut
Associate Creative Director | October 2021 - present
We bamboozled Canada’s biggest brand and best theatre creators into staging a real musical that made Canadians cry way too many times for the number of product references we shoehorned
in there.
Career Highlights
I got yelled at for trying to befriend a bear
~
I walked into a glass wall and spilled my Pad Thai everywhere
~
I got a crown of sticky toys knotted deeply into my hair right before my first presentation at my new job
~
I spent hours setting up a shot then knocked it all over with my butt
~
Eugene Levy laughed at a line I wrote but Dan remained stone-faced
~
I relentlessly tried to make a gay crab on-brand for Tims
~
I got yelled at for trying to befriend a bear ~ I walked into a glass wall and spilled my Pad Thai everywhere ~ I got a crown of sticky toys knotted deeply into my hair right before my first presentation at my new job ~ I spent hours setting up a shot then knocked it all over with my butt ~ Eugene Levy laughed at a line I wrote but Dan remained stone-faced ~ I relentlessly tried to make a gay crab on-brand for Tims ~
Shorty Award!
Front page of Reddit!
Spin Master
Senior Copywriter | June 2017 - October 2021
Sometimes, the advertising gods smile down upon you, and you get the chance to make something that really leans into your sensibilities. For me, that was Fugglers, stuffed monsters with teefs and personalities just as unhinged as mine.
“Annoyingly persistent with ideas, obnoxiously detail-oriented in writing craft, suspiciously good at managing up, down and clients. The worst part? Everybody likes her.”
Brynna Aylward, CCO North America
adam&eveDDB
Never saw
the light of day!
Cheil
Senior Copywriter | October 2014 - May 2017
At Cheil, I had my first experience working on a massive brand — Samsung was our main client. I learned how to roll out every media placement under the sun, manage a heavy workload in tight timelines, and think big within a pretty small sandbox. My favourite project, though, was for BMO, where we introduced new ATM features by drawing parallels with human milestones. These spots absolutely did not make it to air!
She’s Good At
Jumping on a bit
Hanging art without measuring anything
Making up convincing bs on the spot
Feeling sorry for Van Gogh
Spending other peoples’ money
Hungarian folk dancing
“Eva is a rare mix of sincerity, wit and drive. Her heart and humour make the work and any
room better.”
Natalie Street, Head of Accounts
Gut
Webby Award!
She’s Not Good At
Client Roundup
Tim Hortons
~
Samsung
~
Casper
~
Gund
~
Bank of Montreal
~
Church & Dwight
~
Government of Canada
~
Paw Patrol
~
Pizza Nova
~
The Keg
~
Target
~
Dairy Farmers of Canada
~
Goodlife Fitness
~
Corona
~
Stella
~
Tim Hortons ~ Samsung ~ Casper ~ Gund ~ Bank of Montreal ~ Church & Dwight ~ Government of Canada ~ Paw Patrol ~ Pizza Nova ~ The Keg ~ Target ~ Dairy Farmers of Canada ~ Goodlife Fitness ~ Corona ~ Stella ~
“Partnering with Eva was a constant exercise in awe and confusion. Don’t let her nonsense fool you — she’s one of the smartest and most creative people I’ve ever worked with.”
Steph Guo, VP Global Creative
Spin Master
TV show!
kbs+
Junior Copywriter | September 2012 - September 2013
After failing to find a job in my field (art history), I accidentally landed as a receptionist at an ad agency. I wrote elaborately threatening emails from the POV of a timesheet gremlin (I don’t think we had HR), I curated countless charcuterie boards, and a I mopped up a sea of milk in the kitchen — but still, I was bored. So with the help of two kindly copywriters, I Peggy Olson’d my way into a digital copywriting role.
Accepting when the bit has run its course
Knowing where I parked my car
Telling men apart
Learning the rules of a game
Excel
Controlling my eyebrows
Blackjet
Copywriter | October 2013 - October 2014
Blackjet was primarily a real estate shop, so I got pretty good at luring would-be homeowners into a two-bedroom plus den condo with the kind of luxurious finishes and unparalleled amenities they deserved. I also really enjoyed pretending to be my art director’s wife when we toured new builds, and we did a neat little paper craft website for a laundry service called Alfred.